Chubb Care Programmes

Business Insurance

Category: Worksite Marketing

Worksite marketing refers to the strategy of offering insurance products directly at the workplace, allowing employees to purchase coverage that is tailored to their needs, often at discounted rates. This marketing approach allows insurance providers to reach employees through their employers, making it easier for employees to access relevant insurance products such as life, health, or disability insurance.

Worksite marketing can be facilitated through employer-sponsored programs or partnerships between employers and insurance providers, where benefits such as payroll deduction or group rates make it convenient for employees to enroll in various insurance policies.

In Singapore, this model is exemplified by Chubb's "The Care Programme," which provides a range of individual insurance solutions to employees of corporate clients through worksite marketing.

The information provided on this website is only general information. Please refer to the policy's full terms, conditions and exclusions for the specific details and coverage.

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Worksite Marketing is designed for:

Employers

Employers who want to offer value-added benefits to their employees without the need for complicated enrollment processes. It is also a way for companies to improve employee satisfaction and retention by providing them access to affordable, tailored insurance options.

Employees

Employees who are looking for convenient, cost-effective insurance coverage that is easily accessible through their employer. Worksite marketing helps them gain access to products they might not have considered otherwise, often with the added benefit of payroll deduction or group discounts.

Insurance Providers

Insurance companies looking to expand their reach and customer base by offering their products to employees through employer partnerships.

The information provided on this website is only general information. Please refer to the policy's full terms, conditions and exclusions for the specific details and coverage.

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Affordable Coverage: Employees can often access better pricing or discounted premiums through worksite marketing, as the insurance provider offers group rates or policies that are tailored to a large group.

Convenience: Worksite marketing simplifies the process of purchasing insurance by allowing employees to access and sign up for policies at their workplace, often with payroll deductions for easy payment management.

Increased Employee Benefits: Employers can offer valuable insurance options without significantly impacting their budget, making it a low-cost way to increase employee satisfaction and loyalty. Offering such benefits can help with employee retention and improve morale.

Customizable Insurance: Employees can choose from a range of insurance options that suit their individual needs, such as life, health, or accident coverage, often without needing to go through complicated application processes.

Health and Well-being: Providing employees with easy access to insurance coverage supports their overall health and financial well-being, which can lead to fewer stress-related issues and better productivity at work.

Worksite marketing offers a win-win for both employers and employees. Employers enhance their benefits packages, leading to greater employee satisfaction and retention, while employees gain convenient, affordable access to important insurance products. For insurance providers, it's an effective channel to reach a large audience with minimal marketing effort.

Worksite marketing is an efficient way to provide employees with the insurance coverage they need while strengthening the relationship between employer and employee.

The information provided on this website is only general information. Please refer to the policy's full terms, conditions and exclusions for the specific details and coverage.

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Get in touch with our team today. We will be happy to assist!

B. T.

"Sheila Goh, our primary contact, understands our strategy and is able to tailor insurance products that suit our needs. When an insurance claim had to be made, the process was seamless and settlement timely.